We're all worried about the impact our lives have on fragile planet. With pollution soaring and the oceans full of plastic, there is more concern than ever that we are using the earth's precious resources too frivolously. That's why we're delighted to team up with the guy at Project Blu. Project Blu are a company with environmental sustainability at the heart of their mission - and their products. All their dog clothes, coats, beds, leads, harnesses... all of it! are made from fully recycled materials that otherwise would have contiminated our seas and our lands. If you want to shop with a clear conscience: accept to substitute.