Thrive's story is simple; they used to make food for people, then one day they were looking at pet foods for their own dogs and cats. Even with 30 years’ experience in the food business, they couldn’t decipher what the ingredients were. So they decided to try and do things differently! For the past 10 years, Thrive have been using their experience to make the very best cat food, dog food and treats. This experience also led them to develop freeze-dried treats; pieces of real food that cats and dogs love!